About

The Story
The Freshpoints story began back in 2000, when the current owners were completing their studies in business management at Denver University, USA. Eating out most days gave them an appreciation of a variety of foods, which led them to want to know more about worldwide cuisines and recipes. This curiosity quickly turned into a passion for the food industry, and they vowed to one day have their own restaurant.
After graduating and returning home, they acquired a single restaurant called Burger Co in 2008, and worked hard to improve and grow the business ever since. Saj Co was incorporated into the company in 2010, allowing a greater variety of products to be offered to consumers, including saj sandwiches and authentic shawarma, as well as a range of grilled meat and chicken options. 2013 saw the introduction of a coffee shop concept, The White Kitchen Cafe, offering hot and cold beverages along with a selection of cakes and deli-style sandwiches. This increased diversification has laid a foundation for future expansion both locally and internationally. FreshPoints currently operates 4 stores and a large central kitchen to support all of its operations including a large catering business.
The Team
Bader H. Al Shaya

CEO

Bader completed his studies at Denver University. He then came back to Kuwait and establish Al Shaya Marine. Being from a family whose well-known for their aggressive business activities in many sectors, Bader managed to grow his own business to be one of the leaders in the market. He soon ventured into different market sectors and was successful in making his presence noticeable. His pure business vision and unique management style are what keeps FreshPoints group on a constant growth.

Naser W. Al Sharhan

Managing Partner

After graduating from Denver University, Naser returned to Kuwait and worked with his father on growing Al Safat Investment Group. Having held a few board member positions within the group, Naser was exposed to many details in different sectors in the market. He then held the position of Deputy General Manager of Al Safat Dhiafa, the food company under Al Safat Group. Managing over 800 employees in 6 different food concepts, Naser gained the operational and financial experience to move on and grow FreshPoints Group.

Ed Doyle

Food and Beverage Expert

Ed graduated from the Culinary Institute of America and worked in some of Boston's finest kitchens. While Director of Culinary Operations at the Seaport Hotel and World Trade Centre, the hotel's restaurant Aura was named one of the Best New Restaurants in the U.S. While Ed's culinary skills give him an advantage in the kitchen, his deep understanding of systems development, P&L management, cost controls, and team development are a great asset to the FreshPoints team.

Richard Gomez

Commissary Manager

Richard brings over 23 years of experience in operations and sales in the food and beverage service sector. Prior to becoming an integral part of the strategic think tank at FreshPoints Richard has held various senior positions such as District Manager, Restaurant General Manager and worked as a Chef in Food Production Departments. He is self-starter and quick learner with versatile skill set and experience in operations, strategic planning and tactical decision making. Richard has strong business acumen, and an excellent interpersonal and team-management skill, with a proven track record in building and developing businesses, managing customer relations and ensuring business profitability.

Biju Mathai Mathai

Catering Manager

Biju is one of the Pioneers of Burger Co since it opened its doors in 2006. He occupied several key roles in FreshPoints and currently he is in charge of the catering sector in the company. His Hotel Management studies and previous experience in five stars hotels in India complemented with few years of work in McDonald's KSA helped him to become instrumental in managing the catering part of the business.

Juvy de Leon

Training Manager

Juvy has a wealth of experience in restaurants business. She has occupied several roles in different food brands back in the Philippines. She joined Potbelly for its opening in Kuwait to become one of its active opening team members in charge of the staff training and enforcing high operational standards and procedures. Juvy joined FreshPoints recently to put together all the company’s execution manuals in modules as a training curriculum to be the ground of company team development on all levels.