- LEADERS IN CULINARY SERVICES -

The Story
The Freshpoints story began back in the year 2001, when the current owners were completing their studies in business management at Denver University, USA. Eating out most days gave them an appreciation of a variety of foods, which led them to want to know more about worldwide cuisines and recipes. This curiosity quickly turned into a passion for the food industry, and they vowed to one day have their own restaurant.
Our Mission
To become a leader in the food management sector locally and internationally.
Our Services

FreshPoints is a food business management and consultancy firm that owns and operates a central kitchen and three different concepts, with registered trademarks in Kuwait and abroad.

We provide the following services:
Management Assistance and Guidance

FreshPoints offers complete solutions for businesses in the food service industry. It provides management assistance and guidance to start-up and restructured businesses in the form of feasibility studies, business plans, concept creation, restaurant design and layout, branding, menu and recipe creation, standards and procedures, sales maximisation, training, profit optimisation and follow-up. It also provides key business solutions for under-performing entities including hiring, restructuring and strategic planning.

FMCG

The company's Central Commissary consists of a state-of-the-art kitchen designed according to the latest HACCP and food safety standards. This kitchen handles the preparation for all the restaurants and the catering operation. It is where the burger buns are being baked daily and the Saj dough is prepared for the restaurants to be cooked on their premises. The kitchen also supplies FMCG (Fast Moving Consumer Goods) such as breads, buns and pre-packed cookies to other restaurants and retail outlets.

Our Brands
THE WHITE KITCHEN BAKERY

Provides a selection of different breads and buns to our own restaurants as well as distribution to others.

THE WHITE KITCHEN CAFE

Offers a selection of hot and cold drinks, cold breakfast sandwiches, pastries and cakes.

SAJCO

Supplies authentic Arabic-style sandwiches with a range of healthy choices and vegetarian options. Saj Co provides dine in, delivery and catering services.

BURGER CO

Specializes in freshly-made gourmet burgers using premium ingredients, and offers exceptional value for money. Burger Co provides dine in, delivery and catering services.