The Story
The Freshpoints story began back in the year 2001, when the current owners were completing their studies in business management at Denver University, USA.

Eating out most days gave them an appreciation of a variety of foods, which led them to want to know more about worldwide cuisines and recipes. This curiosity quickly turned into a passion for the food industry, and they vowed to one day have their own restaurant.
Our Mission
To become a leader in the food management sector locally and internationally.
Our Team
Bader H. Al Shaya


Naser W. Al Sharhan


Ed Doyle

Food and Beverage Expert

Melanie Ganareal

Commissary Manager

Biju Mathai Mathai

Catering Manager

Juvy de Leon

Training Manager

Our Brands
Burger Co

Specializes in freshly-made gourmet burgers using premium ingredients, and offers exceptional value for money. Burger Co provides dine in, delivery and catering services.


Supplies authentic Arabic-style sandwiches with a range of healthy choices and vegetarian options. Saj Co provides dine in, delivery and catering services.

The White Kitchen Cafe

Offers a selection of hot and cold drinks, cold breakfast sandwiches, pastries and cakes.

The White Kitchen Bakery

Provides a selection of different breads and buns to our own restaurants as well as distribution to others.

Franchise Opportunities
Freshpoints is always looking for qualified individuals interested in opening a franchise. If you are interested in franchising one or more of FreshPoints Group's concepts please fill out our information request form.